It seems like everywhere you turn around, the subject of AI dominates the headlines. Of course, there is a lot of controversy surrounding the subject of AI, but there are many positive benefits for this growing technology. With so many businesses shifting online, the growing need for cybersecurity continues to be one that keeps many up at night.
With the continued integration of AI tools, especially behavioral AI, the future remains bright for state-of-the-art cybersecurity defenses. Discover why having AI is a must for superior cybersecurity defenses and the growing impact of behavioral AI for unforgettable personalized experiences.
How AI Is Assisting Cybersecurity Measures
With so many people interacting online, making purchases, or handling online banking, for example, it is impossible even for talented human professionals to keep up with the demand. With the increased of hackers penetrating and potentially costing billions in ransomware damages, these are the top ways that AI is the new frontline warrior for cybersecurity measures:
- Superior Threat Detection: AI tools can detect credible cyber threats in real time. The main way it accomplishes this is through pattern recognition. Because behavioral AI studies human patterns and behaviors, it can scan its vast databases to identify genuine activity from malicious ones in nanoseconds. AI can also adapt in real time to new data to better detect new and unknown threats.
- Better Intrusion Detection: With machine learning at the helm, AI tools give webmasters a much-needed assist by detecting potential and real-time intrusion attempts throughout the network. Behavioral AI tools lead the way to detect a genuine login attempt from a malicious one in real time. It can take steps to lock out threats from the network until more investigation can be done.
- Can Gauge Future Threats: The best cybersecurity defense is one that prevents one from even happening. Because AI is a growing science, it constantly updates its data to find weak areas for improvement. That way, it can sequence the data to best predict future threats that are looming on the horizon.
The best gift that AI tools continue to give webmasters is the superior threat detection in real time. The ability to take swift action before tremendous harm can be done. Besides the insane ransomware costs, perhaps the biggest damage to a company is its brand reputation. Once customers lose trust, the business is effectively dead.
How AI Is Combating Fraud
Virtually every online business deals with some sort of payment. If several thousand or more are trying to spend or withdraw money online at a particular site, it is too much for trained human IT professionals to handle properly. These are the top ways that AI with behavioral AI tools work to keep fraud at bay:
- Behavior Analysis: For e-commerce sites, streaming services, and new sweepstakes, and iGaming sites, there is usually a pattern that genuine members follow. For example, one member might make deposits with a credit card while another makes purchases with an e-wallet. Through behavioral AI, sites can see sudden changes in user behavior in real time. It might prevent the transactions until further investigation can determine authenticity.
- Can Detect Bots: Bot technology has improved by leaps and bounds that necessitate many sites to have captcha and other protocols to determine if a user is human. The best weapon for this to help prevent fraud is AI tools. Behavioral AI tools understand each member’s normal patterns, detect them in real-time, and isolate suspected bots from moving forward.
- Inside Fraud Detection: Unfortunately, some of the biggest fraud attempts happen from within. Just because a member is legitimate doesn’t mean that that member might have some bad intentions. An easy way for behavioral AI to spring into action is to see if one member is trying to use another member’s financial information.
In addition to detecting fraud in real-time, AI tools can also automate instant alerts to the proper webmasters and administrators. Sometimes, further action is needed immediately to protect the network and the brand’s reputation.
Enhancing Personalized Experiences
Having a deluxe and super smooth UX experience is only the first step to immersing members online. The best online retailers and providers excel with more personalized experiences. To learn more about how impressive AI and behavioral AI tools are for unforgettable personalized experiences:
- More Dynamic Recommendations: Long gone are the days of having generic recommendations for movie and music streaming. The new standard is more personalized recommendations based on the content that a member prefers to watch or listen to. The top streaming services, like Hulu and Spotify, use behavioral AI tools to catalog each member’s choices and preferences. That way, it can make dynamic and spot-on personalized recommendations.
- More Dynamic Marketing: Behavioral AI tools continue to revolutionize virtually every industry through more personalized marketing. Instead of spending and wasting precious dollars to reach the widest amount of members possible, behavioral AI tools increase the bottom line with targeted marketing. For example, if one member likes shopping for silk shirts, behavioral AI tools will show that member more silk shirt recommendations, which will have a higher conversion rate. On the other hand, some sites will show another member leather handbags because that member frequently searches for them or buys them.
- Adaptive UX: Some prefer darker websites, while others prefer lighter ones. This is only one feature that AI delivers more personalized browsing experiences. Based on behavior patterns and feedback, AI can now adjust its websites and other platforms to accommodate a wide swath of members.
A Bright Future for AI in Customer Service
A growing area where AI tools continue to make their mark is customer service. Many online businesses continue to shift to AI bots to save costs and improve efficiency. Having AI bots handle 100% of the load means they can operate 24/7. It also means these companies can shift resources and human workers to more vital areas to improve the financial bottom line.
FAQs
How does AI improve cybersecurity?
AI first analyses a network’s current strengths and weaknesses. It can make recommendations in real time about how to fix the network. It can also detect future issues and make strong recommendations. The biggest way AI helps cybersecurity measures is by detecting threats in real-time.
How does AI help in marketing?
With behavioral AI tools, online businesses know each member’s preferred habits and services. With this data, it can make accurate decisions for personalized recommendations.
Is AI able to stop fraud?
While nothing is 100% foolproof, behavioral AI tools continue to etch closer to that mark. Behavioral AI can detect fraud in real time and isolate those threats from the network.
