Flooding your Instagram account with multiple posts in one day and going extremely low on others needs a change.
Hello, content creators and managers!
If you need help with a consistent posting schedule on Instagram, this is the guide to help combat the challenge.
But before we jump in, here’s a quick Instagram growth hack (because we know you need it): Explore social media growth services to ensure your follower base is engaged with consistent posting. This is probably the biggest Instagram growth hack of 2024!
Getting back to consistent posting on Instagram, every digital or social media marketer and creator must create a reliable social media calendar.
If you are dealing with the intricacies of how to build an effective and result-oriented IG content calendar the right way, this guide is here to help! So, stick on, and let’s begin.
Reasons You Must Create An Instagram Content Calendar
There are multiple reasons for creating an Instagram calendar in advance. From helping you stay ahead and upkeep value on your Instagram profile to planning posts in advance, a digital content creator and manager must get into the habit of building a content calendar.
To grow on Instagram quickly, you must stay organized and maintain a consistent posting schedule. A calendar makes this possible.
Additionally, planning gives you the leverage to take some time off and improve the quality of your content with better planning. In the meantime, you can identify collaboration opportunities.
Guide to Create A Progressive Instagram Content Calendar
Now that you know the significance of a content calendar, it’s time we learn how to create one for your Instagram profile.
Let’s explore the methodologies to create a progressive Instagram calendar!
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Set Clear Goals and Objectives
When building a social media calendar, you need to assess clear goals. Then, you can set the standards and expectations according to your plans. To do this, you must assess where your account stands today.
If you have just started, set a goal to post one content daily. Based on this number, target a follower reach of 1k per month. This is just an example. You can bend it to meet your requirements.
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Understand Your Audience
Having an in-depth understanding of your Instagram audience is an integral step when planning to build a growth-oriented IG calendar. There’s an array of benefits you can sustain from IG content creation when you’re well-versed with your audience type.
If your audience loves to see more reels on your page, adding more reel ideas to the calendar is the right way to go. Similarly, you would also understand the content your audience likes to see.
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Conduct Your Content Research and Ideation
You cannot skip content research and ideation. If creating a calendar seems easy and research-free, you are doing it wrong. The maximum amount of research is required when creating a calendar.
Dedicate time to building a holistic content calendar that perfectly blends trends, value, fun, humor, knowledge, collaborations, and everything resembling versatility. Start studying the market first!
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Create a Posting Schedule
A posting schedule is as important as content quality on Instagram. Hence, ensuring the righteous posting schedule is integral to your Instagram content calendar. It helps maintain consistency at its best.
Within a posting schedule, you must put down the day and dates in a spiced column beside the given posts. You can find the best times to post various content types and do the needful.
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Schedule and Automate Posts
As already discussed in the above pointer, you must schedule posts ahead of time to avoid inconsistency and missing out on posting on any given day. If your posting time is six in the evening, schedule it in the morning.
For automating or scheduling posts on Instagram, you can do it directly on Instagram and Facebook when they are linked or on Instagram only. However, third-party tools are also available.
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Determine Your Instagram Marketing Strategy
Before building an Instagram content calendar, you must know the marketing strategy for the given week or month. A marketer must keep exploring various ideas and trends to evaluate what works best.
For example, you should launch a campaign for Christmas two months before. Hence, your content calendar must strategically cater to the campaign and other content planners.
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Define Your Content Themes or Categories
Your calendar must also specify the content themes and categories you will use for the season. Themes and post categories are components that change according to trends, time, and season.
For example, you should finalize post templates in blue and green for the monsoon season. Similarly, if it is a brand account, you must consider the product category you want to highlight and market for the season.
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Curate Engaging Content
Engaging content is a significant factor in the Instagram content calendar. This means that your planner must have optimum content that promotes maximum user interaction.
You can do ‘games,’ ‘did you know,’ ‘fun facts,’ ‘giveaways,’ ‘contests,’ and more. You can also move ahead and explore Instagram stories and use that to create engaging content for followers and other Instagram users.
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Monitor and Engage
Creating a calendar is more than a one-day job. It is a whole month’s schedule, and you need to monitor and track the numbers regularly. The purpose of creating a calendar is organizing, and you must do that well.
You can make a column for engagement analytics and update that regularly with each posting. This will make your work easier and more effective when you plan the next month’s calendar.
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Review and Adjust Strategy
Once you get the final data and analytics with constant monitoring of the posts, revamping strategies and creating a more effective calendar for the following month is easier.
When you review calendars regularly, you will constantly improve their quality, which will further improve the quality of Instagram posts and engagement rates.
Conclusion: Craft a Content Calendar for Consistent Instagram Posting
There you go! We’ve given you the most inclusive guide on building, maintaining, and benefiting from an Instagram content calendar. If you haven’t been doing one for your Instagram account, this is your sign to start now!
Study the pointers mentioned in the blog and implement them per your needs and pace. After a while, compare your current content calendar with the first one you ever made. You would know the difference you made in consistency, quality, and quantity.
All the best.
