Interior design trends often reflect the broader cultural landscape, mirroring shifts in societal values, lifestyle aspirations and generational preferences. Two such trends that have gained significant traction in recent years are the “Coastal Grandmother” and “Coastal Granddaughter” aesthetics. While these two styles share a common coastal inspiration, they represent distinct approaches to achieving a timeless yet modern seaside vibe.
Timeless Elegance with a Nod to Tradition
The Coastal Grandmother trend is a homage to classic New England coastal living, where timeless elegance meets a sense of comfort and nostalgia. This style is inspired by the serene, sun-washed homes often seen in coastal towns like Nantucket or the Hamptons, where life moves at a slower pace and the décor reflects a life well-lived.
Neutral Colour Palette: The Coastal Grandmother style is characterised by a soft, neutral colour palette, dominated by shades of white, beige and soft blues. These colours evoke the natural hues of the sand, sea and sky, creating a calming and peaceful environment.
Vintage and Antique Pieces: This trend embraces the charm of the past, often incorporating heirloom furniture, antique finds and vintage-inspired accessories. Items such as a well-worn leather armchair, a distressed wooden coffee table or a collection of blue-and-white porcelain bring a sense of history and character to the space.
Natural Materials: The use of natural materials is a cornerstone of the Coastal Grandmother aesthetic. Think of linen slipcovers, sisal rugs, wicker baskets and wooden beams. These elements contribute to the organic, earthy feel of the space.
Layered Textures: Layering different textures, such as soft cotton throws, knitted blankets and plush cushions, adds warmth and depth to the décor. This approach makes the space feel cosy and lived-in, a hallmark of the Coastal Grandmother style.
Subtle Coastal Motifs: While the Coastal Grandmother style is understated, it doesn’t shy away from gentle coastal references. Shells, driftwood and botanical prints can be found throughout, but always in a way that feels effortless rather than themed.
This trend appeals to those who appreciate tradition, value comfort and are drawn to the idea of creating a home that feels like a serene retreat. It’s a style that is inherently welcoming, offering a sense of refuge from the fast-paced world outside.
The Playful, Modern Twist on Tradition
In contrast, the Coastal Granddaughter trend is a fresh, youthful take on coastal living, infused with a sense of playfulness and modernity. While it draws inspiration from the Coastal Grandmother aesthetic, it does so with a contemporary twist, appealing to a younger audience who values both style and function.
Vibrant Colour Accents: While the Coastal Granddaughter trend maintains the base of a neutral palette, it introduces pops of colour through accessories, art and textiles. Bright blues, sunny yellows and coral pinks are common, adding energy and a sense of fun to the space.
Eclectic Mix of Styles: This trend is less about strict adherence to tradition and more about mixing and matching different styles. Mid-century modern furniture, contemporary art and boho accents might all coexist in a Coastal Granddaughter space, creating a look that feels personal and curated rather than overly designed.
Sleek, Minimalist Lines: Unlike the layered and sometimes ornate look of Coastal Grandmother, the Coastal Granddaughter trend favours cleaner lines and a more minimalist approach. This is evident in the furniture choices, which often feature sleek profiles and modern materials such as metal, glass and lacquered wood.
Playful Patterns: Patterns are used more boldly in the Coastal Granddaughter aesthetic. Stripes, geometrics and abstract prints are popular, often found in throw pillows, area rugs or even wallpaper. These patterns add a sense of whimsy and modernity to the space.
Technology Integration: The Coastal Granddaughter home seamlessly integrates modern technology. From smart home devices to wireless speakers and flat-screen TVs, the tech is stylishly incorporated into the design, enhancing both functionality and aesthetic appeal.
The Coastal Granddaughter trend is ideal for those who want their homes to reflect a balance of style and liveability, where comfort meets contemporary design. It’s a space that’s Instagram-ready, yet still feels inviting and homey.
The Generational Shift
The popularity of both the Coastal Grandmother and Coastal Granddaughter trends highlights a broader generational shift in how people approach interior design. The Coastal Grandmother style resonates with those who appreciate the comfort of tradition and the nostalgia of a bygone era. It’s about creating a space that feels timeless and enduring.
On the other hand, the Coastal Granddaughter trend reflects the desires of a younger generation who seek to combine the comfort of home with the vibrancy of modern life. They value aesthetics that are not only stylish but also flexible, allowing them to express their individuality.
Both trends, however, underscore a collective longing for spaces that evoke a sense of calm and retreat – an antidote to the chaos of the outside world.
